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The total economic impact of sas customer intelligence 360 ...

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To better understand the benefits, costs, and risks associated with this investment, forrester interviewed one current customer intelligence 360 client with ... 19 pages
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A Forrester Total Economic Impact™Study Commissioned By SASJuly 2020The Total EconomicImpact™ Of SASCustomer Intelligence360Cost Savings And Business BenefitsEnabled By SAS’s Multichannel MarketingHubTable Of ContentsExecutive Summary 1Key Findings 1TEI Framework And Methodology 3The Customer Intelligence 360 Customer Journey 4Interviewed Organization 4Key Challenges 4Solution Requirements 5Key Results 5Analysis Of Benefits 6Improved Conversion Rates 6Improved Marketing Campaign Efficiency 7Consolidation of Marketing Automation Tools 9Unquantified Benefits 9Flexibility 10Analysis Of Costs 11Ongoing Fees 11Implementation Costs 12Financial Summary 13SAS Customer Intelligence 360: Overview 14Appendix A: Total Economic Impact 16Appendix B: Endnotes 17Project Director:Mark LauritanoABOUT FORRESTER CONSULTINGForrester Consulting provides independent and objective research-basedconsulting to help leaders succeed in their organizations. Ranging in scope from ashort strategy session to custom p...