The state of marketing automation - ascend2

This survey was fielded to a panel of marketing professionals and marketing research subscribers. primary marketing channel. b2b. 30%. b2c. 46%. b2b and b2c ... 14 pages
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Research Series Conducted in Partnership with Leading Providersof Marketing Technology and Digital Marketing Agency Services.T H E STATE OFM A R K ETINGAU TO MATIONA RESEARCH-BASED GUIDE FOR MARKETERS2The State of Marketing AutomationConducted by Ascend2 and Research PartnersPublished August 20214. The State of Marketing Automation5. Reasons for Implementation6. Strategic Success7. Amplifying Automation Success8. Current Use of Automation9. Planned Use of Automation10. Proper Utilization of Tools11. Barriers to Proper Utilization of Tools12. Extent of Automation Integration13. Ascend2 Research ProgramsTAB L E O F CO N T E N TS3Ascend2 benchmarks theperformance of marketingstrategies, tactics and thetechnology that drives themwith a standardized onlinequestionnaire and a proprietary3-Minute Survey format.This survey was fielded to a panelof marketing professionals andmarketing research subscribers.Primary Marketing ChannelB2B 30%B2C 46%B2B and B2C equally 24%Number of EmployeesMore than...