Mark scheme (as) : paper 1 business 1 - june 2017 - aqa

L3: explanation focused on start-up + primary market research. 1 3 explain the value to a start-up business of using primary marketing ... 19 pages
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ASBusiness Studies7131/1 Business 1Final Mark Scheme7131June 2017Version/Stage: v1.0Mark schemes are prepared by the Lead Assessment Writer and considered, together with therelevant questions, by a panel of subject teachers. This mark scheme includes any amendmentsmade at the standardisation events which all associates participate in and is the scheme which wasused by them in this examination. The standardisation process ensures that the mark scheme coversthe students’ responses to questions and that every associate understands and applies it in the samecorrect way. As preparation for standardisation each associate analyses a number of students’scripts. Alternative answers not already covered by the mark scheme are discussed and legislatedfor. If, after the standardisation process, associates encounter unusual answers which have not beenraised they are required to refer these to the Lead Assessment Writer.It must be stressed that a mark scheme is a working document, in many cases furth...