Entertainment-Education: Storytelling for the Greater, Greener GoodAuthor informationJulia-Lena ReinermannInstitute for Communciation Studies,Universität Duisburg-EssenUniversitätstr. 1245117 [email protected] Sarah LubjuhnCenter for Media & HealthPeperstraat 352801 RD GoudaThe [email protected] Martine BoumanCenter for Media & HealthPeperstraat 352801 RD GoudaThe [email protected] Singhal, Ph.DMarston Endowed ProfessorUniversity of Texas @ El PasoEl Paso, TX 79912, [email protected] article for the International Journal of Sustainable Development (2013)Essen, March 15th, 2013AbstractCan mass-mediated storytelling inspire sustainable practices for the greater public good? Canpositive media models be portrayed that uphold sustainability principles? These are challengingquestions for the transdisciplinary field of sustainability communication. The present article arguesthat the Entertainment-Education (E-...
Entertainment-education: storytelling for the greater, greener ...
By jl reinermann · cited by 31 — network) broadcasted a 52-episode hindi-language radio drama serial “yeh kahan aa gaye hum” ... radio serial collectively (singhal, pant and rogers, 2000).