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Developing a communications strategy - the american legion

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Connected to legion.org. • view demo. legionsites.com. go to: ... developing an effective website. collect money online. paypal.com. go to: ...
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The American LegionDeveloping a Communications StrategyE-mail services• Gmail - gmail.com• Hotmail - hotmail.com• Yahoo mail - mail.yahoo.comTip: Use one username and password for all accountsDeveloping a Communications Strategy• Develop an effective website• Create e-newsletters• Use social media• Continue publishing print products• Move toward a mobile worldDeveloping an effective websiteDeveloping an effective websiteKnow your audience• Loyal members• Members at-risk of membership renewal• Non-members, but eligible to become members• Non-members, non-eligible with affinity to the LegionDeveloping an effective websiteDetermine your content• Static content – our mission, history• Occasionally changing content – target dates, leadership• Frequently changing content – news, calendar• Interactive content – sign up, comments, polls• Downloads – speeches, brochuresTip: Keep your website up to dateDeveloping an effective websiteSet goals• Increase communication• Recruit new members• Increas...
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