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Content marketing process model: a meta-synthesis of the ...

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By z naseri · 2018 · cited by 14 — content marketing process model: a meta-synthesis of the literature. zahra naseri. ph.d. in information management; department of knowledge and information ...
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8 http://www.webology.org/2018/v15n1/a161.pdfWebology, Volume 15, Number 1, June, 2018Home Table of Contents Titles & Subject Index Authors IndexContent Marketing Process Model: A Meta-Synthesis of the LiteratureZahra NaseriPh.D. in Information Management; Department of Knowledge and Information Science; Facultyof Management; University of Tehran; Tehran, Iran. E-mail: [email protected] Noruzi**Corresponding author, Associate Professor, Department of Knowledge and Information Science,Faculty of Management, University of Tehran, Iran. E-mail: [email protected] January 15, 2018; Accepted June 25, 2018AbstractThe purpose of this study was to design and validate a content marketing process model based onthe systematic review of the literature. The research approach of the present study was acombination of two stages. Firstly, using the meta-synthesis method, all dimensions of contentmarketing are identified and the research model is presented. Then, in order to validate the...